is the amount conversions on sales pages can be increased by testimonials

of buyers generally conduct research before bringing in a vendor (Content Marketing Institute and SmartBrief)

of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch. (Wyzowl)

of consumers say they’re more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service helped someone like them. (Wyzowl)

of people say that a testimonial video has played a part in convincing them to buy a product or service. (Wyzowl)