We have a chat to work out who are the best people to give you those video reviews. Who you might think would be great might not be, and vice versa.
I will check on what people find when they look you up online, and suggest ways that this can be tidied up. That way you'll convert even more prospects into clients.
Once we've worked out who are going to be the lucky clients, we need their agreement to be filmed. I will share with you a script that gives the best chance of your clients saying "Yes".
As each client agrees, we will arrange the filming of their feedback by zoom. I'll wait for you to connect us either by email, whatsapp or linkedin.
If they say no you can ask them if they'll do it by audio, and failing that, in written form. If they agree to none of that, chances are they're worried about telling people they needed support (rare unless a person has had mental health / trauma support), or they're just not grateful people. Either way it's best to move on and ask someone else, or wait until the right client story comes along. I want you to get show off the best clients, so it's better not to rush.
As each client confirms, I will send them a booking link that will allow them to choose their own filming time. Guidelines for filming will be then sent to them automatically.
I'll also ask them to visit www.speedtest.net to give me a quick broadband speed. Last but not least I'll ask them to do a quick webcam/audio quality test by recording a few seconds of footage via this link, which I will then be able to check out from my end.
If their sound & video could be better, we can send them one of these items (https://tinyurl.com/bdezf7ed
) so that they can use their phones instead, which tend to give better quality. Given how little it costs, I often suggest doing this either way as it means not only great footage, but that clients will value and talk about you more because of it.
We'll have a pre-filming chat so I can hear about the journey each client had with you, and use this to devise some of the questions I will ask them during the feedback interview. I NEVER send these to the client in advance, as it makes them plan and over think their answers, which in turn makes them seem harder to trust on camera. I'll also check if you have any requests as to whether the client is dressed smart or casual, and forward them on if needs be, though I can't promise that your client will act on these requests.
I film the interview with your client over zoom, making them aware that they are not expected to sell you, or try make you happy, and that they are there only to share their honest feedback. This takes the pressure off them. Once the interview is done, I thank the client for their help, and update you on the outcome.
The feedback is whittled down into a 2 minute video that will convert leads; I will send this over to you for approval before any other work is done. Your first list of changes is changes to the edit is free.
At this point you are welcome to send over any photographs/video footage of your client's business (to further show people what types of business you work with).
Once the video is approved, I will ask for any logos, font files, and guidelines used for your branding, which are then pass to our branding artist so they can create a unique call to action slide, which in turn will persuade more people to call you. You will also get to choose from a list of animations that we will apply to your logo.
Subtitles will then be added, which have been proven to make more people watch the video from start to end.
This branded and subtitled version of the video will be sent back to you for approval, along with any versions made specially for FB, Instagram or IGTV if you have ordered them.
Once approved the video file(s) will be sent over to you via download link.
We'll then chat again so I can go over all the ways you can use these videos to get more clients. You'll be a sent a PDF guide so you can refer to this advice as many times as you need.
If it is of value, I will add you to a whatsapp group of other clients where you will get reminders on what you need to be doing, support from others who have also been using these videos, and feel pushed to do more by seeing their good results.
Finally, I will follow up with you after 6 and 12 months, to make sure you are taking action, getting the best results, and offer further advice where it is needed.
If there any questions you might have, feel free to drop me a message, and I will give you an answer without the hard sell.